social media 101: first installment
facebook timeline
When I was assigned the task to come up with a Social Media 101 walkthrough to show a colleague my process in handing the various channels for the company, I responded instantly in a nonchalant manner thinking that this would be simple. With the many tools that I use day-in-day-out and with lot’s of information available on the web regarding the subject, coming up with a succinct dosier on my alleged field of expertise. The result and reality of the matter is, I don’t exactly know what my process is. But in the next hour, I’m about to find out.
To begin, I think it appropriate that I’m presenting this in the form of a blog post. The rise of the “Blog” or weblog as news and as journalism was the foundation for the subsequent boom of Social Networking and Social Media at large. This new way of communicating ideas in a fast and social manner eventually spawned variations of the format (microblogs – Twitter/Weibo) (miniblogs – Tumblr/Posterous/DianDian) that caters to a different segment of influencers and pundits as well as regular people such as you and I.
As time ran out and random tasks got in the way, I’ll have to summarize this session into the following points:
Content – product reviews/write-ups, PR releases, news, editorials, advertorials, featured articles…
Platforms – social networks, microblogs, forums, Q&A sites, social bookmarking, mobile apps…
Objectives – expertise sharing, word-of-mouth, customer service, informational, community building, frictionless integration…
Daily activities: channel monitoring, content production, content curating, active response/commenting
In the next installment, I’ll try to cover the intricacies of communicating through social media, writing styles and personifying the brand and enterprise to connect and engage the masses and targeted groups alike.
